The difference from an ordinary extension lead is that every socket can be controlled separately from an app or on a schedule. The Gosund model also has USB-A ports for charging a phone, Shelly's power strip comes in both a Wi-Fi and a Zigbee/Matter version, and Meross's IP44-rated lead is made for outdoor use. Before choosing, go through how many controllable devices you actually need and whether a 12 ampere strip will take what you intend to plug into it.
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The difference from an ordinary extension lead is that every socket can be controlled separately from an app or on a schedule. The Gosund model also has USB-A ports for charging a phone, Shelly's power strip comes in both a Wi-Fi and a Zigbee/Matter version, and Meross's IP44-rated lead is made for outdoor use. Before choosing, go through how many controllable devices you actually need and whether a 12 ampere strip will take what you intend to plug into it.